Mastercard has launched its winter spend and win campaign 2025, titled "Sail Beyond" today.

The campaign aims to promote digital payments adoption by making transactions rewarding for cardholders.

The event will be live from January 1 to February 9 this year, and all Mastercard debit, credit and prepaid cardholders will be eligible to take part in it, said a press release.

The winner of the campaign will be awarded a five-day couples trip, which will include three nights on a memorable cruise covering the vibrant Singapore, Penang Port and Port Klang in Malaysia, along with air tickets and accommodations.

The next winners will get a chance to win exciting rewards, including travel vouchers, electronics, and food and shopping coupons.

Cardholders of the global digital payments service provider will have to complete at least four transactions worth Tk 1,000 for domestic purchases or $25 for international purchases to qualify for the campaign.

Transactions can be made at the point of sale (POS) or through e-commerce platforms.

Points will be awarded based on the type of transaction, with three points for cross-border POS retail transactions and two points for domestic POS, e-commerce, and cross-border e-commerce transactions.

Syed Mohammad Kamal, country manager for Bangladesh at Mastercard, said the Spend and Win Campaign 2025 reflects their commitment to building a digitally empowered society in Bangladesh by encouraging people across the country to embrace digital modes of payment.

"This initiative is a humble step to becoming a cashless economy," he said.

"By collaborating with leading financial institutions and merchants, Mastercard aims to provide an enhanced value proposition to its cardholders along with world-class payment security," Kamal added.

Bangladeshi citizens holding a Mastercard card issued by a domestic bank or non-bank financial institution can take part in the campaign.

Leading financial institutions of the country collaborated with Mastercard for this initiative.