MGI brands win 9 awards at 16th Best Brand Awards
Fresh, the flagship brand of the Meghna Group of Industries (MGI), has won an impressive nine awards across various categories at the 16th Best Brand Awards at the InterContinental Dhaka in the capital's Shahbag recently.
Of the awards, Fresh claimed three awards for emerging as a standout performer in three key categories. The categories are Fresh Atta-Maida-Suji, Fresh Refined Sugar and Super Fresh Drinking Water, said a press release.
In addition, Super Fresh Soybean Oil, Fresh Full Cream Milk Powder, Fresh Premium Salt and Fresh Tissue were recognised as the second most loved brands in their particular categories. And, Fresh Spices achieved third place in the spice category.
MGI expressed heartfelt gratitude to its distributors, consumers, channel partners and well-wishers for their continued trust and support, the press release added.
This year's awards recognised excellence across 44 distinct categories, alongside honouring the "Overall Top 15 Most Loved Brands of Bangladesh".
A total of 60 awards were presented during the event, which was organised by Bangladesh Brand Forum, in partnership with nSearch Limited, and supported by The Daily Star.
To ensure fair and comprehensive results, nSearch conducted an extensive survey involving 11,200 respondents from urban and rural areas across all eight divisions of the country.
The survey maintained an equal gender ratio, offering valuable insights into consumer preference.
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